11/8/2010 0 Comments Plating up the shininessHow you serve up your creations is just as important with crafts as it is with food. Packaging, presentation, dressing and stall layout - 'plating' is one of the things that I am constantly struggling to improve! Below are a selection of images from my years of stalls... As you can see, I am always changing the layout but I still want a good way to get height while remaining transportable and wind-safe... Greg, the latest display box I made, with the help of my friend Tim. I'm not entirely sure how he got his name, but one day it just came to me. Greg is sturdy enough to withstand Wellington winds, and when I tie ribbons around the stock, he also allows me to display earrings and other packaged items without worrying about them being damaged. Greg is showing off my older packaging here, with cardboard and cellophane. I now use simpler cellophane-only packaging, as it wears better. Shown here at Craft 2.0, March the 6th, 2010. I have designed and put together my whole packaging philosophy and style myself, working from the awesome logo that my friend Ed designed for me, as well as my own silhouette of Phersu created for my research essay. I use black and white versions of my collages, printed on business cards, hand-punched and hand-packaged in crystal-clear cellophane bags and finished with labels I have again designed myself. The packaging is essential to protect the glass finish and keep the pairs of earrings together, as well as making them easier to display and adding to the advertising and merchandising potential of the business cards by ensuring there is one with every pair sold, as part of the packaging. It also means that, if anything should go wrong, the customer is more likely to have my contact details so that I can put it right. One of my biggest risks so far has been the enormous investment in Riker Mounts as display boxes - they were a huge outlay and I couldn't tell until they went out there if people would like them. Luckily, they look even better than I had expected and add a real 'collectable' element to my work, making it even more precious and special. The boxes also protect the items for travel and postage, especially John's hand-painted model plane earrings, made of cast plastic resin and painstakingly coated and finished with minuscule decals (stickers). Pictured here are a pair of Vought Corsairs. All these earrings come with Sterling Silver hooks as standard.
0 Comments
Leave a Reply. |
AuthorCat is an artist and craftswoman who makes pieces of happiness in beautiful Wellington, New Zealand. ArchivesCategories |